Outdoor - Tennis
Outdoor - Snooker
Indoor - Golf

Nivea – Club Carnival

The challenge

Saturday Club, one of Calcutta’s Premier Clubs, came to us to develop communication to promote their Intra-Club Sports Carnival, consisting of a few competitive sports. They wanted it to create massive hype and stir the community with this campaign, because club memberships were at one their lowest in many years.

The insight

We took the opportunity to develop a campaign that spoke to the political state at that time, which was the Gulf War.

The idea

We developed a campaign that delivered the tag line of ‘War of the Clubs’ and visually used the Golf Stick as a Gun, the Tennis Racket String as Barbed Wire and a Snooker Ball as a Grenade, with clever and bold headlines, which gained a lot to traction and media coverage.

Our involvement included:

Creative Direction
Marketing Strategy
Art Direction
Copywriting
Brand Campaign
Photography
Image Retouching
Outdoor Advertising