Subbies for Hire
Subbies for Hire is a start up that came to us with an idea of wanting to create a business to business portal that connected tradies. They required a Brand Identity with all the marketing collateral to go market with, a Mobile Application that delivered their idea and a Website to promote themselves alongside a Social Media Campaign and Outdoor Advertising.
We’ve all been through a situation where you have to call multiple sub contractors, when looking for someone to fill a spot or get a job done. We either by looking up the yellow pages, scrolling through our phone books or check online, but no matter who we call and how many calls we make, we still have to check on their availability.
We took their Unique Selling Proposition of ‘availability’ and developed their Brand Identity around it. We called it Subbies for Hire, which explains the business of sub-contractors for hire and created a modern style for the brand look and feel. We developed a Mobile App across the IOS and Android platform and integrated the app into the website to increase the possibilities of each sub contractor marking their availability. We also developed an animated explainer video to go viral and started up their social media communication. As a soft launch we created a Front Cover with a double page Editorial in the Tradies Magazine and ran a Macca’s promotion alongside.